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FOR IMMEDIATE RELEASE                                           



(Add Company Name) CELEBRATES
September 28-October 4, 2008

(Your City, State & Today’s Date) — The International Hearing Society (IHS) has declared September 28-October 4, 2008 as Hearing Aid Awareness Week.  This event has been recognized by the U.S. Department of Health and Human Service’s National Health Information Center and is included in the 2008 National Health Observances Calendar.  Started in 1995, Hearing Aid Awareness Week is celebrated throughout the country.  Insufficient consumer awareness of state-of-the-art hearing instrument technology and a general tendency to deny the presence of a hearing problem motivated IHS to dedicate this week to public education about the hearing help available to those in need.

(Your company and location) is celebrating Hearing Aid Awareness Week by offering free hearing screenings (or enter other promotion) to residents in (insert city or state) during this time.

“Advances in hearing instrument technology allow modern hearing aids to dramatically improve sound recognition capabilities,” said IHS President James Ogurek, BC-HIS.  According to Ogurek, only about a fifth of the nation’s 31.5 million hearing impaired citizens with a measurable loss that could benefit from hearing aids are currently using amplification.  (Your company) welcomes anyone who suspects they have a hearing problem to schedule a free hearing screening anytime this week.

(Add a paragraph here describing your business – how long in business, local awards, number of employees, etc.)

(Your name) is a member of the International Hearing Society (IHS), a nonprofit organization representing hearing healthcare professionals from all over the world.  The Society advocates and supports the highest standards of professional competency, integrity and excellence in serving the hearing impaired.  For more information on IHS, visit

Contact:  (Your Name)
Phone: (Your Phone)
Fax: (Your Fax)
e-Mail:  (Your e-Mail)

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