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Learn about topics important to hearing healthcare professionals from the comfort of your desktop computer or mobile device through IHS Webinars. Each presentation is 60 minutes long (unless otherwise noted) and is complimentary for anyone to attend. Most IHS Webinars are also available for CE credit, which requires that the CE applicant register for and attend the webinar, submit a completed CE exam/quiz with payment, and receive a satisfactory score.

Learn more about obtaining CE credit here

Business Webinars

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Elevated Learning with the 2022 IHS Distance Learning course and Trainer Manual

Presented: Thursday, November 17, 2022 | 12-1pm ET

Discover the new 2022 Edition of the IHS Distance Learning for Professionals in Hearing Health Sciences course and 4th Edition Trainer Manual.
Navigate the features, benefits, and clinical updates with guidance from IHS subject matter expert Patricia Connelly, PhD, CCC-A and IHS Senior Project Manager Michelle Weiss, MA.
Gain understanding of how the new edition will enhance your training, your business, and your licensing exam prep in this interactive webinar.

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The US Hearing Aid Industry: Trends and Updates

Presented: Thursday, July 28, 2022 | 12-1pm ET

Hearing healthcare is constantly evolving as new innovations develop!

These innovations contribute to, and shape the future for, hearing healthcare professionals, the industry and your practice.

In this sponsored webinar brought to you by Oticon, Gary Rosenblum, President of Oticon, takes an in-depth look at current trends facing you, your practice, and your patients.

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How Motivational Interviewing Can Empower Your Clients

Presented: Thursday, May 20, 2021 | 1-2pm ET

Motivational Interviewing (MI) is a counseling approach that encourages intrinsic change through the reduction of ambivalence and is built on a goal-oriented strategic dialogue.

For the hearing aid specialist, MI can be an effective technique to employ when working with clients who struggle to understand, accept, or verbalize their hearing problems.

In this sponsored webinar brought to you by Oticon, Douglas L. Beck, AuD, reviews the basic principles of Motivational Interviewing and how it can empower clients to take ownership of their hearing loss experience.

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Helping Your Clients Navigate Their "Medicare Hearing Aid Benefits"

How often do your Medicare-eligible clients come in confused about their hearing aid benefit ? if they have one at all?

We?ve all seen the recent ads on television, suggesting seniors can access Medicare coverage by purchasing a supplemental plan. But these ads cause great confusion for clients, and many providers as well.

In this webinar, Samantha E. Sikorski, ACA, shares what has and has not changed with regards to Medicare, as well as the ins and outs of Medicare and Medicare Advantage coverage options so you can effectively navigate and counsel your clients about their hearing aid benefit and discount options.

Presented: Thursday, March 25, 2021 | 1-2pm ET

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The Role of Advocacy for the Hearing Healthcare Professional

Now more than ever, advocating for the hearing healthcare profession is critical in order to protect the industry and its dedicated professionals. So what does that mean for you?

In this webinar, Ralph T. Jackson, Jr. and Leanne Polhill, BA, BC-HIS share key information about what advocacy can accomplish and the role you can have in not only maintaining your livelihood, but also thriving in it.

Presented: Thursday, December 10, 2020 | 12-1pm ET

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Communicating the Right Message to Patients

Audiology is changing, including the way that patients access their care. As the number of people living with untreated hearing loss continues to rise, hearing health care professionals have an opportunity to differentiate their practices.

In this webinar, neuroscientist and clinic owner Keith Darrow, PhD, CCC-A, presents the four hot-button topics that acquire the most interest and engagement from prospective leads and increase treatment rates.

Presented: Wednesday, April 29, 2020 | 2:30 pm ET

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IHS Policy Perspectives and Updates for the Hearing Health Professional

Identify the national legislative and regulatory actions and initiatives underway that may affect hearing aid dispensing professionals and/or their clients/patients.

In this webinar, IHS' former Director of Government and Chapter Affairs and now Executive Director Alissa Parady, presents a review of relevant legislative, regulatory, and other activities being undertaken by Congress, agencies, work groups, and organizations that seek to address hearing health care policy.

Presented: Wednesday, April 29, 2020 | 1:15 pm ET

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Preventing Medical Errors in Your Practice

Required Subject for Florida Licensees

Are you doing all you can to prevent medical errors in your practice?

Hearing healthcare professionals are entrusted with the care of vulnerable individuals. As such, they have an eminent responsibility to protect the health and safety of their patients; preventing medical errors is a key element of this.

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The Basics of Managed Care: What You Need to Know

With more and more consumers presenting some form of hearing aid coverage discount, comprehensive, or otherwise hearing aid businesses need to know the basics of managed care participation. Without it, businesses may find themselves disadvantaged or at legal risk.

In this webinar, IHS Managed Care and Compliance Committee member Joe Bartlett, ACA, BC-HIS and Owner/CEO of Bartlett's Hearing Aid Centers, presents about Medicaid and Medicare services; fee schedules; what to expect during the process of eligibility ? and what it all means for you, your staff members, and your patients.

Presented: Wednesday, November 20, 2019 at 12:00 pm ET

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Captioned Telephone Eligibility: What the FCC Wants Providers to Know

The FCC has recently reformed captioned telephone services requirements and eligibility. Do you have the knowledge to help your patients?

Whether you're new to captioned telephone service or want to remain informed on the changes, this webinar will give you all the ins- and -outs about IP CTS. Join us and the FCC's Deputy Chief Eliot Greenwald and Attorney Advisor Michael Scott from the Disability Rights Office as they cover the basics of IP CTS, how individuals register for the program and the role hearing health professionals may fill in evaluating whether an individual needs IP CTS for effective telephone communication.

Presented: Wednesday, August 21, 2019 at 12:00 pm ET

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AI and Machine Learning - Intelligent Today Smarter Tomorrow

Technology moves fast in the world of hearing healthcare and machine learning is the next evolution. Join us and expert presenter James W. Martin, Jr., AuD, Director of Audiological Communication at Widex USA, to learn more about the difference between artificial intelligence and machine learning, the different types of machine learning, and real-world applications in hearing aid technology. James will also show participants how Widex USA is using this technology.

Presented: Monday, July 22, 2019 at 12:00 pm ET

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Trends and Developments Impacting the Hearing Healthcare Industry

Innovations in hearing healthcare are developing at a faster pace than ever. These innovations contribute to, and shape the future for, hearing healthcare professionals, the industry and your practice. Learn more about these top industry trends from two key opinion leaders from the Oticon management team: Gary Rosenblum, President, Oticon, Inc., Vice Chairman, Hearing Industries Association, and Douglas L. Beck, AuD, Executive Director of Academic Sciences, Oticon, Inc. They’ll take an in-depth look at the current issues facing you and your practice.

 

Presented: Thursday, June 27, 2019 at 12:00 pm ET

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Transforming a Hearing Aid Return into a Satisfied Patient Experience

Customer returns are a part of doing business. This includes the hearing aid industry. But a return doesn?t have to be a negative customer experience. Join educator and hearing aid specialist David Frazier, BS for this very practical IHS webinar on hearing aid returns. Frazier will provide tips, tools, and strategies on how to turn a hearing aid return visit into a satisfied client experience. Learn what to say and what to avoid in order to transform a hearing aid return into positive hearing healthcare solution.


Presented:  Thursday, May 23, 2019 at 12:00 pm ET

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Hearing Aids and Mobile Devices  Becoming Proficient

Technology and smart phones are more popular now than ever, and so are the applications that can be used on them. Patients can now connect their hearing aids to their mobile phone via an app and improve their overall experience. Is your practice ready for this rapidly developing technology? Learn how to prepare your patients for success and ensure that they are educated on the essentials about hearing aids and mobile devices.

Ted Nenov, President and Owner of Hearing on Call, will share his expertise on mobile devices coupled with his experience fitting hearing aids, and will take us through how to become proficient in working with the two technology driven devices. Ted will also go over some best practices from his clinic on how to prepare patients for success, as well as troubleshooting tips and tricks.

 

Presented: Thursday, March 28, 2019 at 12:00 pm ET

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Telehealth – Expanding Access to Hearing Care

Telehealth is a current buzz-word in all realms of the patient healthcare community that isgaining traction as fast as the technology and legislation will allow. Expansion into hearing healthcare is no exception.

Join us and expert presenter Suzanne Younker, AuD, CCC-A, FAA, and Director of TeleHealth for Your Hearing Network, as we review the current status of telehealth laws and rules and how this method of service is impacting healthcare today. Specific applications of telehealth in the hearing healthcare industry will be identified and discussed in detail offering effective solutions to today’s challenges. Finally, real life clinical outcomes will be provided and a variety of equipment and service requirements will be expanded upon.


Presented:  Thursday, February 28, 2019 at 12:00 pm ET

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OTC and Oticon, Inc.

Will the advent of OTC hearing aids change your business?

The Over the Counter (OTC) Hearing Aid Act, passed in the US in 2017, is a game changer for hearing aid dispensing professionals. Or is it? Many viewpoints abound on this controversial topic. Getting all the information you can now is imperative. Learn how one manufacturer is approaching OTC, the Hearing Industries Association (HIA) position, background and current status of the OTC law, and where we go from here.


Presented: May 9, 2018, 12:00PM ET

 

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Combining Wireless Technologies

Are you up to speed with how wireless technology is being used in hearing instruments?

In utilizing wireless technologies in hearing instruments, manufacturers have historically been challenged with the choice of prioritizing audiological performance or patient convenience. Join expert presenter, Eric Branda, AuD, Director of Product Management for Sivantos, for an in-depth look at how wireless technology is being used in modern hearing instruments.


Presented: May 24, 2017, 12:00PM ET

 

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Hearing Loops - Front Row Hearing in Every Seat

Are you and your patients in the loop with this amazing technology?

Join us for an in-depth look at the technology, benefits and history of hearing loop systems and how they can be used to improve your practice and the quality of life for your patients.  Expert presenter, Nick Hobbs, Owner of Active Life Hearing Loops, will explore hearing loop technology and how it can open new doors for those with hearing loss. Discover how educating your patients about telecoils (t-coils) and how they integrate with looping systems is critical for improving their acceptance and overall satisfaction with their hearing instruments and with you as a hearing healthcare provider.


Presented: April 26, 2017, 12:00PM ET

 

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Building Relationships with Physicians

Are you building key relationships with physicians?

Join us for an in-depth look at how hearing healthcare professionals can build mutually beneficial relationships with physicians. Expert presenter, Bob Tysoe, Owner of the Hearing Healthcare Marketing Co., will present an overview on building business-to-business marketing strategies that focus on maximizing profits and improving the quality of life for patients.


Presented: March 29, 2017, 12:00PM ET

 

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How to Increase Patient Satisfaction

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In today’s competitive landscape, meeting the needs of your patients is critical for growing and maintaining a healthy and thriving business. Learn how to develop an education program focused on patient benefits and fitting adjustments designed to send your patients’ satisfaction soaring.


 

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OTC Hearing Aids and PSAPS: Implications of the PCAST and NAS Reports

Webinar-Archive-OTC.jpgOver the last two years, the hearing healthcare industry has been the subject of considerable scrutiny by governmental agencies, including the President’s Council of Advisors on Science and Technology (PCAST), the US Food and Drug Administration (FDA), as well as the private, yet highly respected National Academy of Sciences (NAS, formerly the Institute of Medicine). Both the PCAST and NAS issued reports in October and June, respectively, aimed at accessibility and affordability issues and each contain several concerning recommendations, including but not limited to those that promoted an over-the-counter classification of hearing aids and loosened restrictions on personal sound amplifiers.

 

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Five Principles to Amplification Success, Patient Retention and Referrals

five-principles-video.jpgToday’s hearing healthcare practices must stand out from the retail-selling model of big box stores in order to compete and thrive. The “Five Principles” described in this presentation are based on the philosophy that hearing healthcare professionals must do more than “sell” hearing aids and that family and friends suffer as much or more from the patient’s hearing loss as the patients themselves. Garnering trust and producing loyal relationships from patients and their families produce personal and peripheral referrals, and help to solidify a loyal patient base.

 

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How to Design an Effective Case History Questionnaire

casehistory.pngA well-written and executed case history questionnaire will help you build a rapport with your patients and learn important information to better serve them. View this webinar today to develop or enhance your case history questionnaire to make it work for both you and your patients.



 

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Hearing Loss Co-morbidities: Grow Your Practice Through Physician Outreach and Community Education

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New prevention-focused healthcare guidelines pose a sizeable opportunity for hearing healthcare providers, as treatment of hearing loss becomes critical to maintaining and restoring patient wellness and preventing more serious conditions. This webinar will focus on how to illuminate the link between hearing loss and widespread health conditions in seniors, and engage primary care physicians to foster better working relationships, more holistic treatment and better patient outcomes.

 

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Hearing Loops: How to get started in your community

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The technology behind hearing loops is simple, yet the effect of hearing loops on hearing aid users can be profound. The benefits of loops are also significant for the hearing healthcare professional. Expert presenter Juliette Sterkens, AuD, hearing loop advocate for Hearing Loss Association of America, will provide you with an overview of hearing loops and how to start a successful loop program in your area.

 

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How to Make a Successful Transition to ICD-10 CM

icd10-video.jpgThe countdown is underway for implementation of the ICD-10 CM code set, which will be required by all U.S. healthcare entities beginning October 1, 2015. Whether yours is a small or large practice, education, training and testing will be necessary to be prepared for the upcoming deadline.

 

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FDA Red Flags

fda-red-flags-video.jpgLearn about some of the more common FDA Red Flags and when referral is the best option. Expert presenter Chris Gustafson, ACA, BC-HIS, President of Evergreen Hearing will provide you with basic knowledge of the importance of FDA and FTC Red Flags and how these rules affect your businesses.

 

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How to Have It All: Exit Strategies and Succession Planning

exit-strategies-video.jpgHaving a well-organized and responsible exit strategy and succession plan are crucial aspects of any hearing healthcare business, whether you've just opened your practice or are a long-time owner. Before you retire from your practice, a thoughtful, well-organized, and realistic exit strategy and succession plan will be your keys to success.

 

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Business Plan Strategies for the Hearing Healthcare Professional

business-plan-strategies-video.jpgOwning a business is the dream of many, but so few know how to get there and be successful as an entrepreneur. The key is a well-written and executed business plan. Now you can get the inside track and learn how to plan for your own practice with our webinar Business Plan Strategies for Hearing Healthcare Professionals.

 

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Clinical Webinars

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The Cortisol Effect - How the Stress Response Can Play a Role in Physical and Mental Health, as well as Hearing

The body's stress response has been shown to impact nearly every system in the body, as well as influence motivation, emotional health, and even hearing abilities.

In this webinar, registered dietitian Gina Worful, MS, RD, presents about stress and cortisol impact on physical and mental health, while providing proven techniques that both you and your patients can implement right away to manage stress.

Presented: Wednesday, April 29, 2020 | 12:00 pm ET

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Managing Patients with Normal Thresholds

Hearing Difficulty (HD) and the inability to understand speech-in-noise (SIN) are primary complaints for some 37 million people in the U.S. with sensorineural hearing loss (SNHL).

However, supra-threshold auditory complaints are experienced by an additional 26 million people who have hearing thresholds within normal limits (WNL).

This webinar, presented by Douglas L. Beck, AuD, Executive Director of Academic Sciences at Oticon Inc., will provide practical assessment and tools available to hearing healthcare providers to help manage listening problems and to solve those problems for patients.

Presented: Wednesday, October 30, 2019 at 12:00 pm ET

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Hearing Aids and the Brain

In the last few years there has been a lot of “buzz” about hearing aids and the brain. When people come into a hearing healthcare office/clinic it is difficult to sort through all of the science on this topic in an attempt to answer their questions.

Kelly Tremblay, PhD, CCC-A, F-AAA will explain the importance of getting sound to the brain, and using it. Science will be made simple so everyone can understand the connection between hearing aids and the brain.This presentation will also touch on new resources that are available to hearing healthcare professionals and the general public.

Presented: Thursday, July 26, 2018, 12:00PM

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Aural Rehabilitation in Modern Practice: Steps for Success

Your patient has received their hearing aids—now what?
Patients need help adjusting to hearing loss and making the best use of their hearing aids and assistive devices, but this process starts from the moment you meet the patient, not after they’ve received their hearing aids. Learn how to embed counseling and aural rehabilitation (AR) techniques in every appointment to show your patients how to live and function with a hearing aid and hearing loss, without limiting their independence.


Presented: Thursday, June 28, 2018, 12:00PM

**Note this is a 90 minute webinar**

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Acoustic Reflex Testing: Methodology, Interpretation and Clinical Uses

Are you utilizing acoustic reflex testing in your practice?

Join us for an in-depth look at acoustic reflex testing common practices and how to implement them within your practice. Expert presenter, Ted Venema, PhD, will present an overview of the methodology, interpretation and clinical uses of acoustic reflex testing.


Presented: January 26, 2017, 12:00PM ET

 

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Hearing Loss and Dementia: Current Trends and Opportunities

Webinar-Archive-Hearing-Loss-Dementia.jpgRecent evidence suggests hearing loss may predict or accelerate cognitive decline. These findings, especially given the rapidly aging American population, have significant clinical implications for hearing healthcare professionals.

 

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Dizziness and Diseases of the Ear

dizziness-diseases-video.jpgA properly functioning balance system allows individuals to see clearly while moving and make automatic adjustments to keep from falling down. Balance is achieved and maintained by a complex system that includes sensory input from the eyes, proprioception (touch), and the vestibular system (motion, equilibrium, spatial orientation). Disruption of the balance system (dizziness) can be caused by many factors, some of which are associated with diseases of the ear.

 

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Hearing Aid Compression, Digital Microphones & Noise Reduction

hearing-aid-compression-video.jpgToday’s hearing aids are designed to improve audibility and to increase the signal-to-noise ratio (SNR). Audibility is a gain issue and this is in the territory of compression. Wide dynamic range compression is generally applied to mild-moderate sensori-neural hearing loss (SNHL), while output limiting compression is applied to severe-profound SNHL. An understanding of compression in yesterday’s analog hearing aid enables one to better understand and appreciate how compression is applied in today’s digital hearing aids.

 

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Advanced Wireless Processing for Enhanced Binaural Hearing

wireless-technology-video.jpgAs hearing healthcare professionals continue to provide their patients with the latest and most innovative hearing solutions available, understanding and leveraging wireless technology becomes increasingly crucial. Effectively communicating recent advancements, advantages and the benefits of wireless technology to patients enables hearing healthcare professionals to bridge the gap between their commitment to patient care and the most relevant hearing healthcare technology available.

 

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Cochlear Dead Regions and Implications for Fittings

cochlear-dead-regions-video.jpgIt could be that your client has a Cochlear Dead Region, which can profoundly affect the way you fit your patient’s hearing aid. Inner and outer hair cells within the cochlea act like a two-way street, transferring information to and from the brain. Any area where those hair cells are missing or dead creates a roadblock in the hearing process, known as Cochlear Dead Regions.

 

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Real Ear Measures – Yesterday and Today

real-ear-measures-video.jpgReal Ear Measures tell us what is truly going on in the ear with the hearing aid in place. REM have changed dramatically in recent years. Join us and learn the latest techniques for performing REM and how they have evolved. Expert presenter Ted Venema, PhD, MA, BA, will provide you with an historical overview of REM practices leading up to today’s most current REM methods.

 

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Infection Control for the Hearing Healthcare Professional

infection-control-video.jpgLearn how to apply the appropriate clinical standards of infection control in a variety of clinical scenarios with our webinar Infection Control for the Hearing Healthcare Professional.  Expert presenter Dr. Julie Purdy, Ph.D, CCCA, Manager of Audiology at Rady Children's Hospital in San Diego, will provide you with appropriate practice standards to allow personnel, patients and businesses to be safe in their work environments.

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Fitting Methods: Origins and Evolution of Modern Practices

fitting-methods-video.jpgThe practitioner has multiple methods available to fit patients, including those from manufacturers themselves. Learn about the evolution of fitting methods to those most commonly used today, and how they compare with each other, and why positioning aided speech inside one’s dynamic range is really the bottom line.

 

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Tympanometry: Why It Should Be Used by the Hearing Instrument Dispenser

tympanometry-video.jpgIf you are currently not performing tympanometry as part of your routine client test battery or are looking for more information on this topic, this webinar is for you.

 

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Ethics Webinars

 

Ethics in Hearing Healthcare: Strategies for Ethical Solutions

ethics-in-hearing-healthcare-video.jpgWhen was the last time you were faced with an ethical dilemma? How did you handle it? Making sound ethical choices and decisions is critical for the success of hearing healthcare professionals. The wrong ethical choices can quickly degrade one’s personal and professional reputation and business.

 

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Ethics and Contractual Analysis for the Hearing Healthcare Professional

ethics-contractual-analysis-video.jpgWhen was the last time that you updated your business contracts? Join us and learn techniques for creating, reviewing, analyzing and implementing business-related contracts within your operations.  Expert presenter Doug Lewis, JD, PhD, AuD, MBA will provide you with basic general ethical principles to prepare viable and legal contracts.

 

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Ethics: Exercise (or Exorcise) Legal and Ethical Dilemmas in Your Hearing Healthcare Practice

ethics-legal-ethical-dilemmas-video.jpgEthics is a hot topic among hearing healthcare professionals and required for continuing education in many states. Get up to speed on everything ethics and exercise legal and ethical dilemmas in your practice.

 

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How to Avoid the Top Ethics Pitfalls for Hearing Healthcare Professionals

avoid-ethics-pitfalls-video.jpgLearn how you and your staff can resolve the most common ethical issues you'll encounter in a hearing healthcare practice. Watch this video today and you will learn how to safely navigate through frequently encountered problems dealing with integrity and professionalism.

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Front Office Webinars

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Close More Sales Using Your Front Office Staff

Are you and your staff helping or hurting sales?

The first thirty minutes of an appointment are crucial for establishing and gaining trust, which is critical for closing the sale. Hearing healthcare professionals need to utilize front office staff, especially the Patient Care Coordinator, to help gain the trust of their prospective patients and maintain the trust of their current patients. Expert presenter, Russell Armstrong, Practice Owner and Sales Consultant, will explore techniques used to establish trust and to better ask the key questions that get the answers needed to help close the sale.


Presented: June 28, 2017, 12:00PM ET

 

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How to Transform Front Office Staff into True Patient Care Coordinators

transform-front-staff-video.jpgYour customers’ first impression of your practice can make or break your business. That’s why savvy Patient Care Coordinators are integral to any hearing healthcare practice. Finding the right person is only part of the process. Developing a strategic plan to hire, train, motivate and coach them will help your front office staff become performance-driven ambassadors for your practice.

 

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Front Office 101: How to Wow Patients on the First Call

front-office-101-video.jpgEnsure that your front office staff has the training and tools needed to help you grow your business, not only for the short term, but for long term sustainability. View this webinar today to learn how to make a stellar first impression that encourages patient trust and enthusiasm.

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Front Office 201: Advanced Phone Skills

front-office-201-video.jpgLearn how to handle patient calls with grace, sincerity, and effectiveness. View this webinar today and you will learn methods for establishing a relationship with your callers that can substantially increase the number of patients that schedule an appointment.

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HIPAA Webinars

New HIPAA Rules: What Business Owners Need to Know

hipaa-rules-video.jpgNew rules, including several significant changes, went into effect March 26, 2013, and business owners need to be aware of how these changes will affect their practices' HIPAA compliance activities, and act accordingly.

 

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HIPAA Training for Office Staff: How to Comply with the New Rules

hipaa-training-video.jpgThe updated Health Information Portability and Accessibility Act (HIPAA) rule comes with new requirements of which all office staff needs to be aware, including licensed providers, front office staff, and business managers. We encourage all business owners to have their staff participate in the IHS webinar "HIPAA Training for Office Staff: How to Comply with the New Rules" so you can be assured that your business conforms to the training requirements, and your staff knows how to avoid compliance problems and information breaches.

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Sales and Marketing Webinars

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How to Dominate Search Results in Your Market

There are over 2,000 search changes a year, and over 200 ranking factors for every search link. Search engines are built to serve people; as people change, behaviors change, technology evolves, we all must incorporate these changes into our every day practices. 

How are you keeping up with these changes? Is your hearing aid practice at the top of the search engine results? Do you know how to get to the top? Ranking at the top of online search results for your area can help give you a competitive edge and increase your bottom line. With new tools and technology changing overnight, keeping up is extremely important to stay ahead.

Presented:  Tuesday, October 16, 2018 at 12:00 pm ET

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Client Trust - Your Business Imperative

Are you building relationships with your clients based on trust?

Join us for an in-depth look at how trust is built with clients and how hearing healthcare professionals can build long-lasting relationships with their clients based on trust. Expert presenter and President of Custom Training Concepts, CW Miller, will explore the less understood basics of trust, look at the dynamic nature of the trust cycle and reveal the ever present “Paradox of Trust.”


Presented: March 29, 2017, 12:00PM ET

 

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 Personal Charisma: Increasing Your Presence and Magnetism with Your Patients

Webinar-Archive-Charisma.jpgCharisma is often defined as charm, presence, personality and the ability to successfully connect with others. Charismatic people receive more promotions, are admired by others, are healthier, and are known as better communicators. Charisma increases leadership and persuasion skills with patients. Interactive and entertaining, this presentation can help change your life and help you change the lives of others.

 

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Lead Generation: The Human Touch in a Digital World

Webinar-Archive-Email-Lead-Generation-in-a-Digital-World.jpgTechnology and social media have impacted the manner in which sales leads are now generated for most businesses, including hearing healthcare practices. Traditional lead generation techniques are becoming less prevalent and are giving way to the digital marketing landscape.

While many technology-savvy hearing healthcare professionals have embraced digital marketing, many are neglecting the most critical aspect: personal interaction. Meeting, greeting and speaking to perspective customers is crucial for converting leads into paying customers.

 

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Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know

Webinar-Archive-Online-Reviews.jpgTestimonials and reviews have shifted from polite conversation to a multi-million dollar online industry. Yelp, Google+ and HearingTracker are the new "word of mouth." Today’s tech-savvy hearing healthcare consumer relies on online testimonials from others when making purchasing decisions. Hearing healthcare practice owners need to understand and manage their online reputations in today’s competitive landscape. Positioning your practice in this new digital era of online consumer reviews is mission critical.

 

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Baby Boomer Marketing: It's Not What You Think

baby-boomer-marketing-video.jpgEveryone's talking about Baby Boomers, and how they'll impact hearing care. Not surprising, when there are more than 75 million of them in the US alone, with eight more turning 50 every second! It's a huge market – for someone. But will it be for you? Maybe not, if you're sending the wrong message. The history of Baby Boomers tells us this generation doesn't think like their predecessors, and they don't do things the "conventional way." So how do you, as a hearing healthcare professional, market effectively to Baby Boomers?

 

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How to Blow Away Your Competition on Google Search Results

google-search-video.jpgWhen clients in your area search for a local practitioner online, does your website show up on the first page of search results? Most people use the Web to find healthcare providers in their area and evaluate customer reviews. Is your hearing aid practice showing high up in search engine results for Google, Yahoo and Bing? If not, you’re missing out on a lot of potential business. Ranking higher within online search results for your area can help give you a competitive edge and increase your bottom line.

 

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Ideas, Tips and Strategies to Secure an Initial Appointment

initial-appointment-video.jpgLearn how to increase referral sources from your community by identifying different networking opportunities. View this webinar today and you will discover how to bring patients in the door wanting to do business with you.

 

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Winning with Social Media

winning-with-social-media-video.jpgSocial media usage is surging and has become a part of our daily lives. Numerous opportunities exist for hearing practices and professionals to build a strong social media presence. View this webinar today to learn the basic strategies behind creating a viable social media presence for your practice.

 

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Modernizing Your Practice with Social Media and Clinical Best Practices

modernizing-your-practice-video.jpgThis complimentary 60-minute webinar explores how to differentiate your practice in an era of disruptive innovations and economic uncertainty.

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