Media Kit

Advertising & Sponsorship

IHS Media Kit

The Hearing Professional

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Advertise to drive your message home with Hearing Healthcare Professionals

More Info, contact:
734.522.7200
advertising@ihsinfo.org






Reach thousands of qualified hearing healthcare professionals with an integrated IHS advertising plan showcased in this media kit. IHS communications like The Hearing Professional magazine and SoundBoard e-newsletter focus on hearing industry success stories, elaborate on best practices, and provide hearing healthcare professionals the inspiration and latest news they need to thrive in this evolving profession.

Check out the many options available to place your message in front of our highly engaged members and contact us today to develop a customized marketing plan.

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Advertising Opportunities & List Rental

Connect with thousands of hearing aid dispensing professionals through a variety of our marketing opportunities.

  • The Hearing Professional print magazine
  • SoundBoard emailed digital newsletter
  • IHS 360 App 
  • IHS Website – with enhanced member portal
  • Sponsored Content Marketing - Emails, Social Media Posts, Webinars
  • Direct Mail Membership list rental
  • Classified Ads (Job Board coming soon)
     

The Hearing Professional (THP)

IHS Members receive THP as part of their annual membership fee in print and digital formats.

    KEY BENEFITS of THP advertising

    KEY DEMOGRAPHICS* for THP publication
    • Highly targeted membership audience
    • Valued by hearing practice owners
    • Direct CTAs to decision makers
    • Establish industry leader status    
    • 2,500+ readership
    • 65% own a practice or make buying decisions.
    • 56% find value in advertisements placed.
    • 50% email open rate for THP digital edition**

    *Reader demographics based on a June 2021 survey of THP readers.
    **Based on 2023 email metrics.

    THP Editorial Calendar

    2023 Issue

    Editorial Theme

    Space Reservation

    Material Submission

    Mail Date

    Digital Send Date
    Jan-Feb-Mar Ways to Grow Your Practice Jan 5 Jan 18 Feb 14 Feb 21
    Apr-May-Jun Generations: How to Reach, Teach, and Engage Different Age Groups Mar 7 Mar 21 Apr 24 May 2
    Jul-Aug-Sep Community-Centered Healthcare (Making a difference in your town and the world) Jun 22 Jul 5 Aug 5 Aug 13
    Oct-Nov-Dec Modeling Your Practice for Maximum Effectiveness Oct 10 Oct 25 Nov 18 Nov 25

    Editorial themes and mail dates are subject to change due to the news cycle.



    DOWNLOAD THE PUBLICATION INSERTION ORDER FORM



    THP Digital Format is published for member access

    Readers of The Hearing Professional can expand audience reach from the online version of each quarterly publication. IHS members receive their print copy by mail every quarter but can access the digital version early online, share articles, and partner advertisements with a simple click. All editions of THP are perpetually available to members in the THP Archive, log-in required.



    THP Supplements

    Ask about the opportunity to enhance your advertising investment with a placement in a THP magazine supplement. IHS periodically produces and distributes supplements surrounding a particular theme or hot topic. Supplements are published at the sole discretion the Editor.

    SoundBoard e-Newsletter

    IHS Members receive SoundBoard as part of their annual membership fee via email publication.

      KEY BENEFITS of SoundBoard advertising

      KEY DEMOGRAPHICS** for SoundBoard publication
      • Highly targeted membership audience
      • Cost-effective content creation    
      • Push lead gen or web traffic drivers
      • Establish industry leader status    
      • Quality metrics to evaluate ROI   
      • 2,260 average email send count.
      • 8,900+ unique impressions in 2022.
      • 53.7% average unique open rate.
      • 35.4% average unique forward rate.
      • 8.1% average unique click rate.

      **Metrics based on actual 2023 data or results.

      SoundBoard Editorial Calendar

      Issue

      Newsletter Feature Topic(s)

      Space Reservation

      Material Submission

      Email Send Date
      January Learning Management System & Free CEs Jan 5 Jan 10 Jan 18
      March Consumer Awareness Mar 1 Mar 5 Mar 14
      May 2023 IHS Annual Report May 8 May 14 May 23
      July 2024 IHS Conference & Expo Jul 10 Jul 17 Jul 25
      October Advanced Education Initiatives Oct 15 Oct 22 Oct 30
      December Membership Renewal Nov 25 Dec 5 Dec 12

      Newsletter topics and email send dates are subject to change due to the news cycle.



      DOWNLOAD THE PUBLICATION INSERTION ORDER FORM

      Digital Advertising

      IHS 2023 Website performance**

      121% é session duration

      176% é total sessions

      117% é total users

      5% bounce rate

      **Metrics based on actual 2023 data or results.

      The IHS website is newly modernized, offering enhanced digital advertising opportunities.

      • REFRESHED  member benefits and resources pages.
      • UPDATED membership account portal making joining and renewing easier.
      • NEW and updated IHS Chapter Affiliate websites offering expanded digital ad placements.

      Increase audience reach by combining IHS publication ad placements with a digital ad presence on the IHS Website. The IHS Convention website provides additional advertising opportunities.



      Digital Ad Placement Parameters
      • Tower, tile, and banner ad spots are a minimum 30-day ad placement commitment.
      • Ad spot page location is determined by IHS; not every website page contains ad spots.
      • Ad content is reviewable by IHS for compliance with Society mission, vision, and values.



      DOWNLOAD THE DIGITAL INSERTION ORDER FORM

      Sponsored Content Marketing

      Emails
      Your message, your subject line. Sponsored emails are a fantastic way to deliver relevant information to a target  audience of Hearing Aid Specialists, Audiologists, Students, and more! A sponsored email is a branded message with a call-to-action button that links to a landing page. By working with IHS, you leverage our membership  database and our community to promote your own brand.


      Webinars
      Share your expertise. Webinars are an authoritative method for showcasing your brand’s subject matter expertise. Our audience gets access to your knowledge and your business gets access to our audience. Capture leads and nurture important business relationships through a sponsored webinar.

      IHS 2023 Social Media performance**

      Facebook

      4.1K Followers 
      53.5K Impressions
      138.9% é Engagement

      LinkedIn

      3.6K Followers

      110K Impressions

      86.2% é Engagement

      Instagram

      194 followers

      1.5K Impressions

      **Metrics based on actual 2023 data or results.


      Social Media
      Increase your brand awareness. Social media is a cost-efficient digital marketing method that increases your business’ visibility and engagement amongst IHS’ broad audience. IHS manages profiles on Facebook, LinkedIn and Instagram.


      Articles/Advertorials
      Take a deep dive into your research. The Hearing Professional quarterly magazine and bimonthly Soundboard e-Newsletter, provides multiple ways to get your valuable message in front of an engaged audience of hearing healthcare professionals.


      IHS 360 APP
      IHS’ member app extends the Society’s reach in promoting the role of hearing healthcare professionals. The app provides members with peer-to-peer networking opportunities, current legislative and industry news, enhanced membership tools and resources, and comprehensive engagement and connectivity at IHS events.


      Promotional opportunities in the IHS APP include:

      • Event Splash Pages
      • Home Page and Banner Ads
      • Push Notifications
      • Lead Retrieval and Sponsor Lists
      • Sponsored Games and Quizzes
      • Sponsored News Feeds and Alerts

      For more information about advertising and content marketing, contact us to develop advertising plans to achieve your advertising goals and objectives. We will develop integrated marketing programs to support consistent partner messaging across all IHS marketing and communication channels.