Media Kit

Advertising & Sponsorship

IHS Media Kit

The Hearing Professional

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Advertise to drive your message home with Hearing Healthcare Professionals

Tara Douglass
Tara Douglass
Director of Corporate Partnerships
734.522.7200
tdouglass@ihsinfo.org






Reach thousands of qualified hearing healthcare professionals with an integrated IHS advertising plan showcased in this media kit. IHS communications like The Hearing Professional magazine and SoundBoard e-newsletter focus on hearing industry success stories, elaborate on best practices, and provide hearing healthcare professionals the inspiration and latest news they need to thrive in this evolving profession.

Check out the many options available to place your message in front of our highly engaged members and contact Tara Douglass, Director of Corporate Partnerships, today to develop a customized marketing plan.

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Advertising Opportunities & List Rental

Connect with thousands of hearing aid dispensing professionals through a variety of our marketing opportunities.

  • The Hearing Professional print magazine
  • SoundBoard emailed digital newsletter
  • IHS App (coming soon)
  • IHS Websites – Society and Convention sites
  • Sponsored Content Marketing - Emails, Webinars
  • Direct Mail Membership list rental
  • Classified Ads (Job Board coming soon)
     

The Hearing Professional (THP)

IHS Members receive THP as part of their annual membership fee in print and digital formats.

    KEY BENEFITS of THP advertising

    KEY DEMOGRAPHICS* for THP publication
    • Highly targeted membership audience
    • Valued by hearing practice owners
    • Direct CTAs to decision makers
    • Establish industry leader status    
    • 3,000+ readership
    • 65% own a practice or make buying decisions.
    • 56% find value in advertisements placed.
    • 47% rank THP a best source for hearing care.

    *Reader demographics based on a June 2021 survey of THP readers.

    THP Editorial Calendar

    2023 Issue

    Editorial Theme

    Space Reservation

    Material Submission

    Mail Date

    Digital Send Date
    Jan-Feb-Mar Remodeling a New Society Jan 13 Jan 18 Feb 21 Feb 28
    Apr-May-Jun Expanding Accessibility of Hearing Healthcare Mar 22 Mar 31 May 2 May 9
    Jul-Aug-Sep Public Awareness Campaign Strategies Jun 22 Jun 30 Aug 10 Aug 17
    Oct-Nov-Dec OTC, One Year Later Oct 6 Oct 20 Nov 28 Dec 5

    Editorial themes and mail dates are subject to change due to the news cycle.



    DOWNLOAD THE PUBLICATION INSERTION ORDER FORM



    THP Digital Format is published for member access

    Readers of The Hearing Professional can expand audience reach from the online version of each quarterly publication. IHS members receive their print copy by mail every quarter but can access the digital version early online, share articles, and partner advertisements with a simple click. All editions of THP are perpetually available to members in the THP Archive, log-in required.



    THP Supplements

    Ask about the opportunity to enhance your advertising investment with a placement in a THP magazine supplement. IHS periodically produces and distributes supplements surrounding a particular theme or hot topic. Supplements are published at the sole discretion the Editor.

    SoundBoard e-Newsletter

    IHS Members receive SoundBoard as part of their annual membership fee via email publication.

      KEY BENEFITS of SoundBoard advertising

      KEY DEMOGRAPHICS** for SoundBoard publication
      • Highly targeted membership audience
      • Cost-effective content creation    
      • Push lead gen or web traffic drivers
      • Establish industry leader status    
      • Quality metrics to evaluate ROI   
      • 3,083 average email send count.
      • 8,900+ unique impressions in 2022.
      • 49.4% average unique open rate.
      • 35.7% average unique forward rate.
      • 6.3% average unique click rate.

      **Metrics based on actual 2022 data or results.

      SoundBoard Editorial Calendar

      Issue

      Newsletter Feature Topic(s)

      Space Reservation

      Material Submission

      Email Send Date
      March May is Better Hearing Month Mar 2 Mar 9 Mar 16
      April 71st IHS Annual Convention & Expo Apr 6 Apr 13 Apr 20
      June Consumer Awareness Campaign Jun 1 Jun 8 Jun 15
      July Tinnitus Workshop Registration Jul 6 Jul 13 Jul 20
      October 2022 IHS Annual Report Oct 5 Oct 12 Oct 19
      December Membership Renewal Nov 30 Dec 7 Dec 14

      Newsletter topics and email send dates are subject to change due to the news cycle.



      DOWNLOAD THE PUBLICATION INSERTION ORDER FORM

      Digital Advertising

      IHS 2022 Website performance**

      176% é session duration

      131% é total sessions

      124% é total users

      19% bounce rates

      **Metrics based on actual 2022 data or results.

      The IHS website is newly modernized, offering enhanced digital advertising opportunities.

      • NEW updated home page.
      • NEW membership account portal to make renewal and information updates easier.
      • IMPROVED IHS Chapter site program offering expanded digital ad placements.

      Increase audience reach by combining IHS publication ad placements with a digital ad presence on the IHS Website. The IHS Convention website provides additional advertising opportunities.



      Digital Ad Placement Parameters
      • Tower, tile, and banner ad spots are a minimum 30-day ad placement commitment.
      • Ad spot page location is determined by IHS; not every website page contains ad spots.
      • Ad content is reviewable by IHS for compliance with Society mission, vision, and values.



      DOWNLOAD THE DIGITAL INSERTION ORDER FORM

      Sponsored Content Marketing

      Emails
      Your message, your subject line. Sponsored emails are a fantastic way to deliver relevant information to a target  audience of Hearing Aid Specialists, Audiologists, Students, and more! A sponsored email is a branded message with a call-to-action button that links to a landing page. By working with IHS, you leverage our membership  database and our community to promote your own brand.


      Webinars
      Share your expertise. Webinars are an authoritative method for showcasing your brand’s subject matter expertise. Our audience gets access to your knowledge and your business gets access to our audience. Capture leads and nurture important business relationships through a sponsored webinar.


      Social Media Posts
      Increase your brand awareness. Social media is a cost-efficient digital marketing method that increases your business’ visibility and engagement amongst IHS’ broad audience. IHS manages profiles on Facebook, LinkedIn and Instagram.


      Articles/Advertorials
      Take a deep dive into your research. The Hearing Professional quarterly magazine and bimonthly Soundboard e-Newsletter, provides multiple ways to get your valuable message in front of an engaged audience of hearing healthcare professionals.


      IHS APP (coming soon)
      New in 2023, IHS is developing a member app to extend the Society’s reach in promoting the role of hearing healthcare professionals. The app will provide members with peer-to-peer networking opportunities, current legislative and industry news, enhanced membership tools and resources, and comprehensive engagement and connectivity at IHS events.


      Promotional opportunities in the IHS APP are expected to include:

      • Event Splash Pages
      • Home Page and Banner Ads
      • Push Notifications
      • Lead Retrieval and Sponsor Lists
      • Sponsored Games and Quizzes
      • Sponsored News Feeds and Alerts

      For more information about advertising and content marketing, contact Tara Douglass to develop advertising plans to achieve your advertising goals and objectives. Tara develops integrated marketing programs to support consistent partner messaging across all IHS marketing and communication channels.


      Tara Douglass, Director of Corporate Partnerships
      (734) 522-7200 ext. 116 or email: tdouglass@ihsinfo.org