Schedule a discovery call with our team to begin the conversation by emailing advertising@ihsinfo.org.
Hands-On Brand Engagement
Put your brand directly into the hands of hearing healthcare professionals through high-impact, tactile marketing. From ads in our magazine to direct mail, these physical touchpoints create memorable moments that drive visibility, spark interest, and reinforce your presence.
Print Advertising in The Hearing Professional (THP) Magazine
An exclusive benefit for IHS Members, The Hearing Professional (THP) is IHS’ quarterly magazine sent to thousands of hearing aid offices across the United States and Canada in both print and digital formats. Publish an ad or take a deep dive into your research through articles/advertorials.
About the Readership
65%
own a practice or make buying decisions
53%
female readers and
46%
male;
1%
not specified
55%
email open rate for THP digital edition
Editorial Calendar for The Hearing Professional Magazine
| 2026 Issue | Editorial Theme | Space Reservation | Material Submission | Mail Date | Digital Send Date |
|---|---|---|---|---|---|
| Jan-Feb-Mar | IHS 75th Anniversary Edition IHS Pillar: Advocacy | Jan 2 | Jan 9 | Feb 20 | Feb 27 |
| Apr-May-Jun | Marketing Tactics IHS Pillar: Relationships (Pre-conference edition) | Apr 23 | Apr 30 | May 28 | Jun 4 |
| Jul-Aug-Sep | Counseling Best Practices IHS Pillar: Communication (Post-Conference Edition) | Aug 25 | Aug 31 | Sep 28 | Sep 30 |
| Oct-Nov-Dec | Holistic Hearing & Mental Health IHS Pillar: Education | Oct 19 | Oct 26 | Nov 24 | Dec 1 |
Editorial themes and mail dates are subject to change due to the news cycle.
Rates & Specifications
All prices in USD.
IHS offers frequency rates for you to purchase ad insertions at a reduced rate. Select from either a Premium Position ad in the magazine or choose a full color ad based on size. Premium Position ads are limited to one per issue and are full color only. Black & White ads are 30% off the listed pricing for Full Color ads.
There is no extra charge for bleed, which is .125” (⅛”) on all 4 sides of full-page ads and on 3 sides of the back cover.
| Premium Positions | 1X | 2X | 3X | 4X |
|---|---|---|---|---|
| Two-Page Spread | $3,770 | $3,665 | $3,665 | $3,545 |
| Inside Front Cover | $2,315 | $2,245 | $2,245 | $2,165 |
| Inside Back Cover | $2,315 | $2,245 | $2,245 | $2,165 |
| President’s Page | $2,315 | $2,245 | $2,245 | $2,165 |
| Back Cover | $2,500 | $2,440 | $2,440 | $2,335 |
| Full Color Ad | 1X | 2X | 3X | 4X |
|---|---|---|---|---|
| Full Page | $2,200 | $2,156 | $2,156 | $2,084 |
| ½ Page | $1,750 | $1,700 | $1,700 | $1,620 |
| ⅓ Page | $1,590 | $1,560 | $1,560 | $1,540 |
| ¼ Page | $1,375 | $1,350 | $1,350 | $1,310 |
| ⅛ page | $ 1,045 | $1,025 | $1,025 | $1,000 |
Full page ads:
- Live Area: 7.75″ W x 10.25″ H
- Trim: 8.5″ W x 11″ H
- Bleed: 8.75″ W x 11.25″ H
Back cover ads:
- Live Area: 7.75″ W x 9.0″ H
- Trim: 8.5″ W x 11″ H
- Bleed: 8.75″ W x 9.125″ H (3 sides)
1/2 page ad:
- 7.5″ W x 4.75″ H
1/3 page ad:
- 2.375″ W x 9.125″ H
1/4 page ad:
- 3.625″ W x 4.75″ H
1/8 page banner ad:
- 7.5″ W x 1.75″ H
Direct Mail through IHS Member List Rental
Direct mail remains one of the most trusted and effective ways to make a lasting impression. By sending your materials straight to the mailboxes of IHS members across the United States and Canada, you ensure that your message reaches a highly targeted audience of hearing healthcare professionals—right where they work and make decisions.
Renting the IHS membership mailing list is available for a one-time usage only. Pricing begins at $3,150.
Parameters:
- A sample mail piece is required to be submitted for IHS approval prior to receipt of the data file.
- Upon receipt of the completed list rental form, including third-party contact information (if applicable) and your sample marketing piece, an Excel file will be provided via email within five (5) business days.
- The fields in the data file include full name with designations, title if provided, company, and mailing address. Email addresses and phone numbers are not included.
Digital Advertising Solutions
Boost your brand’s visibility across the digital landscape with IHS’ targeted online channels. From e-newsletter placements to web banners and sponsored content, our digital platforms connect you with hearing healthcare professionals where they work, learn, and engage. It’s a powerful way to stay top-of-mind and drive meaningful interaction.
Overview of 2025 Digital Stats
SoundBoard e-Newsletter
- 3,000 average send count
- 55% average open rate
- 5% average click rate
IHS Website engagement growth
- 67% increase in total views
- 25% increase in total users
- 15% increase in average session time
IHS Social Media follower growth
- 68% increase on Instagram
- 30% increase in the IHS 360 member app
- 15% increase on LinkedIn
- 4% increase on Facebook
Advertise in SoundBoard
e-Newsletter
IHS members receive this exclusive, members-only newsletter twice a month, delivered directly to their inbox. Each issue is packed with the latest news, updates, and insights to support their hearing healthcare practice.
With an impressive average open rate of 55%, your ad will be prominently featured and seen by thousands of dedicated Hearing Aid Specialists—giving your brand high visibility among a highly targeted and influential audience.
SoundBoard Email Schedule
SoundBoard e-Newsletter is sent on alternating Wednesdays equalling two per month except in December.
| 2026 Issues | Email Send Dates | Space Reservation | Material Submission |
|---|---|---|---|
| January | Jan 14 and Jan 28 | Dec. 19 | Jan 5 |
| February | Feb 11 and Feb 25 | Jan 23 | Feb 2 |
| March | Mar 11 and Mar 25 | Feb 20 | Mar 2 |
| April | Apr 8 and Apr 22 | Mar 20 | Mar 30 |
| May | May 6 and May 20 | Apr 17 | Apr 27 |
| June | Jun 10 and Jun 24 | May 22 | Jun 1 |
| July | Jul 8 and Jul 22 | Jun 18 | Jun 28 |
| August | Aug 5 and Aug 26 | Jul 17 | Jul 27 |
| September | Sep 9 and Sep 23 | Aug 21 | Aug 31 |
| October | Oct 7 and Oct 21 | Sep 18 | Sep 28 |
| November | Nov 4 and Nov 18 | Oct 23 | Nov 2 |
| December | Dec 9 | Nov 30 | Nov 16 |
Newsletter send dates are subject to change due to the news cycle.
Rates & Specifications
All prices in USD.
IHS offers frequency rates for you to purchase ad insertions at a reduced rate. Lead Banner ads appear at the top of the e-newsletter and are limited to one per email issue (24 per year). Standard Banner ads are prioritized placement based on order date.
Digital ad art file specifications:
- Banner ads are 610 x 90 pixels (72 dpi)
- All art files must be in RGB color mode
- Only PNG or JPG file formats are accepted
- Total file size must not exceed 90KB
- Include URL or Email address for call to action (CTA) link in your ad placement
| Ad Position | 1X | 2X | 3X | 4X | 5X | 6X |
|---|---|---|---|---|---|---|
| Lead Banner Ad | $1,050 | $1,000 | $970 | $945 | $920 | $890 |
| Standard Banner Ad | $790 | $750 | $730 | $710 | $690 | $672 |
Sponsored Emails
Sponsored emails are a powerful way to connect with our focused community of hearing healthcare professionals. With your subject line, your message, and a clear call-to-action button linking to your landing page, you control the conversation from start to finish.
Whether you’re launching a product, promoting an event, or sharing valuable insights, a sponsored email ensures your message reaches the right people, at the right time. You provide the HTML and we deliver access to our engaged community of IHS members.
Email availability is limited throughout the year and scheduled on a first-come, first-served basis. The cost of a sponsored email is $3,150 per email.
Specifications for HTML files
- The width of the email should be 600px – 700px.
- The code should be predominantly made with table tags.
- Send all images (72 dpi) used in the email in a separate zipped folder.
Website Advertising & Career Posting
With our brand new IHS website creating a buzz on its own, website ads are an exceptional value to attract more attention to your brand. Your ad will receive increased exposure with the buzz created by this new space for our members. Space on our website is limited and available on the IHS homepage and high-traffic landing pages.
The IHS Career Center is your go-to platform for reaching qualified hearing healthcare professionals. Whether you’re advertising open positions or promoting your organization as a top employer, our job board connects you with a targeted audience actively seeking career growth. It’s the smart way to attract skilled candidates and elevate your presence in the industry.
Rates & Specifications
All prices in USD.
IHS offers frequency rates for you to purchase ad insertions at a reduced rate. A 1X ad placement equals 30-day duration. IHS reserves the right to schedule lead ad spots for Society advertisement.
| Ad Position | Size | 1X | 3X | 6X | 9X | 12X |
|---|---|---|---|---|---|---|
| Home Page – Banner Ad (SOLD FOR 2026) | 962 x 125 pixels | $700 | $655 | $650 | $630 | $595 |
| Career Center Lead Banner | 728 x 90 pixels | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 |
| Career Center Tile Ad | 300 x 250 pixels | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 |
Catalog Page e-Learning Portal
1200 x 125 pixels
$1,000 15 days
$2,000 30 days
Digital ad art file specifications:
- Banner ads are 72 dpi using the dimensions above.
- All art files must be in RGB color mode
- Only PNG or JPG file formats are accepted
- Total file size must not exceed 90KB
- Include a URL link to your preferred landing page using parameters for your team to access specific metrics within your webpage analytics platform
IHS 360 App Advertising
Showcase your brand in the IHS 360 member app. This app provides members with peer-to-peer networking opportunities, current legislative and industry news, enhanced membership tools and resources, and comprehensive engagement and connectivity at IHS events. Your ad or push notification will be viewed by highly engaged hearing healthcare professionals.
Rates & Specifications
All prices in USD.
IHS offers frequency rates for you to purchase ad insertions at a reduced rate. A 1X ad placement equals 30-day duration on the app home screen. A sponsored alert is a one-time push notification. IHS reserves the right to give Society ad placements and alerts scheduling priority.
| Ad Position | 1X |
|---|---|
| IHS Conference Dashboard Banner Ad | $2,100 |
| IHS Conference Sponsored Alert | $1,575 |
Banner Ad Specifications:
- Banner ads are 1000 x 500 pixels (72 DPI)
- All art files must be in RGB color mode
- Only PNG or JPG file formats are accepted
- Total file size must not exceed 90KB
- Include a URL link to your preferred landing page using parameters for your team to access specific metrics within your webpage analytics platform
Sponsored Push Notification Specifications:
- Title (required): 40 characters maximum
- Message: maximum of 600 characters, first 150 characters display
- Include any URL link(s) to your preferred landing page(s) using parameters for your team to access specific metrics within your webpage analytics platform
Direct Connection Opportunities
Showcase your brand, share your expertise, and connect directly with decision-makers through exhibiting or event sponsorship.
Exhibit at the IHS Conference & Expo
Complement your IHS advertising plan by booking a booth space to have face-to-face time with leaders who gather at the must-attend hearing aid office leaders’ event of the year—the IHS Conference & Expo. Spaces are limited and fill up fast!
Event Sponsorship
While advertising builds awareness, sponsorship delivers real-time engagement, credibility, and meaningful face-to-face connection. Together, they amplify your message, broaden your reach, and strengthen your impact before, during, and after the event.
Schedule a Discovery Call
Schedule a discovery call to explore all available options—from print and digital campaigns to high-impact event sponsorships. We’ll help you find the right mix to meet your goals and connect with the hearing healthcare community.
Contact our team at sales@ihsinfo.org to get started!
Frequently Asked Questions
Reach out to our team for additional questions at advertising@ihsinfo.org.