Trends in Hearing Healthcare 2026

Michael Lamberson is the President of Oticon, Inc. To the role, Mike brings more than 30 years of commercial and general management leadership across MedTech and consumer health. With a focus on developing confident, high-performing teams, building strong relationships, and communicating clear goals and value propositions, Mike’s mission is to help healthcare technology companies achieve exceptional growth and deliver value to their customers, partners, and stakeholders.

Adam Fitzsimmons is the General Manager and Vice President of US Independent Sales Channel at Oticon, Inc. Adam draws on 20 years of experience in hearing healthcare and is motivated by the meaningful impact the industry has on people’s lives. He is passionate about supporting independent practice owners and ensuring that Oticon earns its place as their trusted technology partner. Prior to joining Oticon USA, Adam held various leadership roles in the Canadian hearing industry. He began his career in the tech sector with IBM before discovering his purpose in hearing care. He holds an MBA from Queen’s University in Canada and a diploma in International Trade.