Article by Douglas Lewis, JD, PhD, AuD, MBA

Several years ago eleven-time NBA All-Star Allen Iverson gave an interview that created quite a stir. It involved his very public view of basketball practice versus the actual playing of the game. One can imagine his chagrin when the media ran with his comments to perhaps create an unfair but nonetheless public opinion and persona that was probably not fully correct. His response to a reporter’s inquiry about not going full tilt resulted in this memorable quote: “We are in here talking about practice…not a game… we are talking about practice…Not a game…that I go out there and die for to play every game like it’s my last…not the game…We’re talking about practice, man!”

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